4 Ways: This is How to Keep Clients Coming Back

As you may already know, keeping clients happy is the best way to generate new business. This guide is here to help you do that!

Whether you’re selling to individuals or providing services to businesses, keeping clients happy is going to be essential to your business’s growth.

That said, many business owners are often left scrambling when their current client base starts to dry up. When this happens, it’s important to make sure you don’t miss any opportunities.

That said, many business owners are often left scrambling when their current client base starts to dry up. When this happens, it’s important to make sure you don’t miss any opportunities.

Client retention is often a top concern for small business owners, and one of the reasons is because they’re so busy doing what they love. There’s always a backlog of tasks, and when a client asks for something that can wait, the request tends to fall to the bottom of the pile.

There are ways to avoid this pitfall and keep your clients happy. You can develop a solid relationship with them by showing them that you care, but also by being proactive about communicating with them. The more engaged you are with your clients, the more likely they are to want to stay with you.

How to Keep Clients Coming Back

Communication is the foundation of your relationship with clients. It’s the glue that holds you to your business. But it’s hard to maintain. So how can you make sure you’re getting in front of your clients and keeping them on your team?

How to Build an Email List

When you build an email list, you’ll have access to a resource of people who have already shown interest in what you have to say. You’ll be able to send targeted messages that speak directly to your ideal customer and help to turn that interest into sales.

Building a list doesn’t require a ton of money or time, and you’ll get the benefits for free. You’ll just need a few simple tools, such as a sign-up form, an autoresponder, and email marketing software.

Because we’re talking about selling to clients you already have or have worked with, all clients should automatically be placed on an email list. And you should actually email them!

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I’m not going to go into how to build an email specifically or how to build one from scratch, that’s a different article. If you’ve never done this before, you’ll need to at least set up these basics

  • Choose a newsletter service like Mailchimp or Klayvio
  • Set up your lists and add your clients’ emails manually.
  • You can then decide how you want to send them email. You can write an email newsletter periodically or you can schedule predetermined emails to them.

The Power of Personalized Emails

As we all know, emails are critical to keeping customers engaged and excited about what you have to offer. They are a crucial component of any customer engagement plan. But how do you make sure that your emails are actually read and that your customers stay on board? What if you could ensure that every single one of them is personally relevant and helpful?

You’d be surprised how many marketers send generic emails, and then wonder why there’s a low open rate and low conversion rate.

It turns out that people don’t read your emails as often as you think they do.

In fact, according to research from Unbounce, the average person scans only 20 percent of an email. So if you’re sending out a ton of emails to your subscribers, chances are that a lot of them are being filtered out and deleted.

And the other 80 percent? Well, the other 80 percent just go straight into the trash can.

Personalized emails, such as those that are triggered by customer behavior, can deliver powerful results. Whether you’re looking to automate something, drive a specific outcome, or simply send a message to a group of users, personalization can help you connect with your audience in meaningful and compelling ways.

One of the first steps is to find out what your clients want to read. The best way to figure out what that is is to do a survey or talk to them. You’ll want to ask them very directly what they would want to read so you can craft your emails.

And even though I’m talking about generalized mass emails in this, you can send them one-off too. But, once you know what your clients want, you can use that information to create content and templates for all types of campaigns and communications.

Creating Content to Get Your Message Across

So, this is a big topic and I’m only going to skim over it. Another post will go in-depth in the future.

The first step to keeping your customers coming back is to create high-quality, relevant content. In other words, you need to consistently create compelling and useful content to help your target audience understand, relate to, and care about your business.

Here are a few things to consider when creating content:

  • Make sure your content is relevant, useful, and understandable
  • Keep it short and punchy
  • Add value, not fluff
  • Use visuals whenever possible
  • Rely on images more than text
  • Create content that builds trust, establishes authority, and shows expertise
  • Always be transparent about who you are, what you do, and what your business is all about
  • Think about your customer’s interests, challenges, and pain points

Leveraging Social Media to Get Your Message Out There

For any business, especially those in service-oriented industries, social media is an easy and effective way to get the word out about what your business is offering and how it can help.

The key to success is knowing how to leverage social media. That means understanding your audience, making sure your content resonates with them, and getting your brand message out there in a way that makes sense.

Social media is meant to be…social! One of the first and best thing you can do is to simply comment on the conversations that people (or your clients) are having about your services or products. This shows your clients that you’re listening and they’re worth spending time on. It shows clients you care and you understand them better than any other.

Another way to leverage social media is by building community on social media sites. This is where you can really engage your clients and get the word out about your company. The goal of social media marketing is to build community around your brand. By building community, you can attract leads and help your clients feel valued.

The last thing you want to do when using social media is to say or post something that is inappropriate. While it is acceptable to joke around and enjoy yourself on social media, we want to avoid making any sort of derogatory statement.

Find Website Issues Before Your Customers Do

Peace-of-mind website scanning with results shown in plain English for those who don't speak nerd and have other things to do.

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Author:
I've been making websites since I was a kid and now have over 20 years of experience building them for myself and my agency. I noticed patterns of problems that all business owners experience with their websites. Problems that most business owners don’t even know matter, let alone how to address. I built Pagemend to help people stay on top of their websites.

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