How to Stand Out From the Crowd as a Web Design Company

Web design is hard work. It is time-consuming, expensive, and requires a certain level of artistic skill. There are a lot of people doing it. What makes you any different than anyone else?

A few years ago, it seemed like everyone and their brother was in the “web design” business. Today, it seems like everyone and their brother is in the “web design” business.

Whether you want to call yourself a web developer or a web designer, one thing is for sure: your business needs to stand out from the crowd.

How do you do this? You need to show clients your unique approach and skill set.

A lot of web design companies focus on their portfolio. They showcase their work on their websites and show prospective clients a few projects here and there. They are proud of the fact that they can create beautiful designs, but what is the value proposition? What are the benefits of working with you?

One of the most effective ways to differentiate yourself is to understand the value of your service and provide that for your clients. Instead of just saying you can do it, you need to prove it. Here are a few things you can consider:

  • You can offer creative solutions to problems.
  • You can provide a clear value proposition for your services.
  • You can provide transparency and deliver what you say you’ll deliver.
  • You can show your clients you’re an expert at solving real problems.
  • You can bring something new to the table.

It’s time to take that message and expand upon it. Make sure your website reflects the true value of your services. Your client is going to want to see proof of your ability to deliver. Don’t just talk about it, let them see it.

You Need to Know Who You’re Talking To / Don’t Be Afraid to Ask Questions

Knowing your customer is the best way to create an effective web design business. And one of the best ways to learn about your customers is to ask. In fact, asking is one of the most powerful ways to learn. When you ask the right questions, you’ll be able to get to the bottom of the issues facing your customers and then, of course, create solutions.

When you work with a web design agency you need to treat them like a realtor. You need to find out who you’re talking to and what their needs are. It doesn’t matter if you’re just starting out or are a multi-national conglomerate. You still need to make sure you’re speaking the same language as your target audience.

That means asking questions. And by that, I mean open-ended ones. “How did you get started?” “Where do you see your company in five years?” and “What do you hope to accomplish through your website?” These are all good questions to ask.

Find Website Issues Before Your Customers Do

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You need to find out who you’re talking to and what their needs are. Once you know what people’s needs are, you can see how you can meet those needs and differentiate yourself so you can stand out.

How to Beat Your Competition

We’re all looking for something that will really make our business stand out from the competition. In the B2B market, it can be difficult to make the kind of impression you need to get business from other companies. In a sea of copycat websites and mobile apps, it’s easy to feel like no one is making any headway against the competition.

However, there are ways to distinguish yourself from the pack and make your company stand out from the crowd. Having a nice website for your company isn’t always enough.

  • Provide outstanding customer service.
  • Get to know the people who work at your web design company.
  • I know I said a website isn’t enough but you should definitely have a good one.
  • Make amazing websites for your clients.

While there are many other things you should do, those 4 things are the basics of what you need.

How to Get Your Site Noticed by Google

Your website is the face of your business. And just like a face, a great website can say a lot about who you are and what you offer. A bad website can be a sign that something is wrong with the business itself. A good website can be a tool to help you find new clients or customers. In short, a website is an investment that can pay dividends in the long run.

In order to make your website stand out from the rest, you need to focus on building quality content, making sure people land on the pages they want, and putting the right images and text on the page. You also need to make sure the site works properly and loads fast for visitors.

If you do these things, you’ll start ranking better on Google AND you’ll have a higher chance of catching the eye of potential clients.

Find Website Issues Before Your Customers Do

Peace-of-mind website scanning with results shown in plain English for those who don't speak nerd and have other things to do.

Scan My Website. Free!

Author:
I've been making websites since I was a kid and now have over 20 years of experience building them for myself and my agency. I noticed patterns of problems that all business owners experience with their websites. Problems that most business owners don’t even know matter, let alone how to address. I built Pagemend to help people stay on top of their websites.

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