This is How Important Typography is in Email Marketing

Typography refers to the typeface used in an electronic message, including the font style, size, and color of a body text. A typeface is a complete design of letters, numbers, symbols, and punctuation marks that have been created to fit on a given piece of paper. This is different from a font, which is simply the basic design of a typeface and is not intended to fit on paper.

Font is defined as “the art or craft of designing and manufacturing typefaces”. A font family is a group of fonts with the same basic design but different letter shapes, weights, and widths.

A font is a collection of characters designed for a particular purpose such as body copy, headlines, and logos.

When creating an e-mail, your choice of font will impact the recipient’s ability to read your message. While many people may not notice a typeface, others will react negatively to a poorly designed email message, so it’s important to pay attention to typography.

How important is typography in email marketing?

Your email marketing messages should be engaging, informative, and most of all, beautiful. When you design your emails for the user and not for your brand, you lose credibility and authority. Typography is important. It’s also super simple to use and add style to any email marketing message.

Typography is a huge part of this engagement. Your font choice, the size of the text, and the color and style of your fonts matter. When used correctly, typography can make your email look more professional and approachable to your audience.

Some companies have shown strong evidence that using good typography makes a difference in conversions. Others have shown no benefit at all. And it can vary depending on what type of content your email contains.

To make matters more interesting, it’s difficult to measure the exact impact of typography in email marketing.

Typography affects more than just how your message looks. It’s important to consider how your typography impacts your email’s structure.

If you are going to use a font that’s not a traditional, classic, or serif, you’ll want to check the spacing. If the type is too close to the edge, it’s going to be harder to read. So consider a clean and consistent use of type and line spacing.

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If you are going to use a font that’s not a traditional, classic, or serif, you’ll want to check the spacing. If the type is too close to the edge, it’s going to be harder to read. So consider a clean and consistent use of type and line spacing.

But beyond the structural issues, there’s a lot of personal preference involved.

As with anything, it’s a fine balance between being too “in your face” and not being “too subtle.”

The best advice is to find what works for you and your brand.

I’ve found that the best approach is to think about the message. What kind of content does this email represent? Will it be a call-to-action, a list, a news update, etc?

Once you understand the content, you can focus on the visual elements that fit. Make sure that the colors, the font, and the layout all work together.

This is the same advice I give people who are creating a newsletter or blog post. Just because it’s an email doesn’t mean you can ignore everything else. It’s the little things that add up.

Best practices for using fonts in email marketing

A poorly designed email can leave a bad impression on your readers and negatively affect conversions. Typography can be a huge factor in whether or not your readers click, read, or unsubscribe. There are a few things to consider when selecting a font to use in your email marketing:

  • Use a simple yet readable font.
  • Avoid using too many graphics and images.
  • Use contrasting colors.
  • Keep it short.
  • Emphasize headers.
  • Use subheads and bullets.

The best typeface choices in an email marketing campaign are those that provide clear and consistent visual cues to the reader. Typography should help to tell a story and engage readers. A simple rule of thumb: Bolder is better.

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Author:
I've been making websites since I was a kid and now have over 20 years of experience building them for myself and my agency. I noticed patterns of problems that all business owners experience with their websites. Problems that most business owners don’t even know matter, let alone how to address. I built Pagemend to help people stay on top of their websites.

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