This is How to Create a Blogging Schedule for Local SEO

To truly be effective in the world of search engine optimization, you need to create a blog schedule and stick to it. A lot of people don’t realize that blogging is an ongoing process. You’ll never be done and you won’t ever reach perfection. Instead, what you should be looking to do is make steady progress.

A great way to do this is to find a schedule that works best for you. When I first started my career, I decided to go with one blog post per week. In the beginning, I wrote every single day. Then I got to the point where I would write on Monday, then Tuesday, and Wednesday, and Thursday, etc.

There’s no right or wrong here. Different people work in different ways. If you’re a writer and you can write an article in an hour, then you might be able to crank out a couple a day. If you’re a salesperson and you can get your phone to ring three times a day, you can work those calls and have time left over for writing.

Your goal is to publish regular, quality content over time.

You will get better results and avoid the biggest mistakes if you plan and execute your blog posts and other content in advance. A blogging schedule means you can focus on the important things instead of spending your time doing last-minute work and trying to fit everything in.

Having a blogging schedule is a lot of work, but the rewards are worth the effort. It’s one of the best ways to increase traffic to your website, attract more leads, and grow your business.

So how do you get started? Let’s get into it.

How to Build A Blogging Schedule

Blogging is one of the best and most effective ways to build links to your site. Search engines love links to high-quality content on other sites, which increases your chances of ranking well for those searches.

Your blogging schedule should be based on your personal preferences and your business goals. For example, if you’re running a company that sells a physical product, a monthly blog post about your best customer reviews would work great for your site’s blog. On the other hand, if you’re a virtual assistant or freelancer, a weekly blog post might be better for your audience.

As long as you’re consistent and have a plan, your blog posts will be seen by the right people at the right time.

Find Website Issues Before Your Customers Do

Peace-of-mind website scanning with results shown in plain English for those who don't speak nerd and have other things to do.

Scan My Website. Free!

But, I’m going to get into more specifics here. Not super specific but enough to get started as this is only about a blogging schedule and not so much about the content itself – see the below sections for more info on that.

Once you’ve set your content goals, it’s time to determine what frequency of posts best meets those goals.

Again, if you’re looking to increase your blog traffic, then you can decide that you want to post weekly.

It could also be that you’re looking to reach a particular page rank or to reach a certain amount of posts.

Whatever the case, your post frequency should be based on your goals.

Once you’ve determined the frequency of your posts, you need to choose the best time of the day to write.

The best times vary by the type of content you want to write and the type of audience you want to target.

However, here are some general guidelines to help you choose the perfect time:

  • Write before work when you’re most likely to have energy.
  • Write when you’re most productive.
  • Write after dinner to avoid being too tired and feeling unmotivated.
  • Write before bed to avoid getting too tired and feeling unmotivated.

You can apply the same strategy to your schedule for other social media platforms as well. For example, you could decide that you want to post to Facebook every Sunday at 5 p.m.

Once you’ve determined the frequency of your posts, it’s time to choose the best time of the day to write.

Finally, you need to actually implement your new blogging schedule.

Create a Google Calendar and schedule your posts in there.

When you complete a post, send a reminder to yourself to publish the next post on the next day.

As a final step to building a blogging schedule, you need to stay consistent with the frequency and time of your posts.

Posting consistently on a daily or weekly basis will help build a stronger brand, and make it easier for people to find you.

How to Choose a Topic for Your Blog

Choosing a topic is about finding the sweet spot that will provide the most value and have the greatest likelihood of driving leads your way. To do that, you first have to figure out what makes your audience tick.

You’ll need to do some soul searching to figure out what your clients want most from you. Do you want to offer services in a very specific area of expertise? Do you want to help them solve problems with something that has a unique solution? Do you have an interesting story you want to share with them?

Once you’ve determined what your audience wants, figure out how you can help them.

How to Choose a Post Length

Your goal is to write a piece of content that is around 1000 words long (as opposed to something like 400-600). A good rule of thumb is to try to keep the number of paragraphs between five and seven. While you may be tempted to pad your content with longer paragraphs, that doesn’t necessarily help you achieve better rankings.

Also, remember that people read less as the content gets longer, so try to keep your content short and sweet.

There is no hard and fast rule for the right length for each post, but we recommend the following general guidelines:

Short posts: 1500-2000 word articles tend to be the most effective, while longer pieces are a little more challenging.

Medium posts: 2000-3000 words are probably ideal.

Long posts: 3000-4000 words is probably the sweet spot.

Find Website Issues Before Your Customers Do

Peace-of-mind website scanning with results shown in plain English for those who don't speak nerd and have other things to do.

Scan My Website. Free!

I've been making websites since I was a kid and now have over 20 years of experience building them for myself and my agency. I noticed patterns of problems that all business owners experience with their websites. Problems that most business owners don’t even know matter, let alone how to address. I built Pagemend to help people stay on top of their websites.

Leave a Reply

Enquire now

Give us a call or fill in the form below and we will contact you. We endeavor to answer all inquiries within 24 hours on business days.