What to look for in a web design company’s portfolio

There are tonnnsss of web design companies and freelancers available in the market today – especially now that everyone and their mother knows how to program. You don’t even need to know how to program to easily make a website with a website builder, which is why it can be so hard to find a good company for you. So, this is why it’s so important to be specific and discerning when choosing the best web design company for you. We’ve put together a quick list of things to look for in a portfolio when so you can hire the best.

At first, it may seem that all the available web design companies are excellent and will get your job done perfectly, especially if you talk to them and they say the right words. However, if you take a close look at them, you will see that they differ from each other in various ways.

The following are the important things that you should look for while checking the portfolio of a prospective web designing company:

You should like their work

The first thing that you should consider is how much you like the work of a particular company. Most of the web design companies design their websites on their own. Therefore, the website of a particular web design company is what you should first look at.

Their website is the first item on their portfolio. So, check it out and find out what you like and do not like about their website. Check if their website is easy to navigate and functions without any difficulty.

Go through the different web pages to find out if there is a natural and logical flow to the pages. After this, go through their portfolio of work and designs. Take time to check their featured samples.

If you see that in the past, the agency has worked on projects similar to that of yours, that’s awesome and they’ll probably be a good fit for you. While looking at their work you should feel that they have done a good job and can be trusted with the responsibility of designing your website.

If you’re not sure if the their portfolio shows a good website, look around at other websites you use frequently. They don’t need to be websites related to yours – just any website. Most likely, a bigger company will have invested lots of money into theirs, so they will be a good example. If you’re still not sure, you can try Googling for examples of current design standards in web design. If you compare that to the portfolio of work, you’ll get a good idea as to where the company is in terms of skill.

Easy to use portfolio

Portfolios will give you important information about the kind of work that a web design company does. Portfolios also let you know about how they have approached their tasks and what process they have followed to complete the task.

When you go through the portfolio of web design companies, check whether the portfolio is easy to use. Portfolios don’t have to be very attractive or flashy. A nice and effective portfolio should be relevant, appropriate, and easily understandable.

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Some web design companies add links to their different works in the portfolio. This gives you a chance to get in touch with the company and ask why they chose a particular web design for a particular work. You can also enquire about what they desired to attain through that design.

An impressive, easy to use portfolio is a good sign. It means that a web design company is suitable for you and can fulfill your needs.

The portfolio should quickly show the impact of their work

Merely having a collection of website designs in the portfolio is not enough. The portfolio should communicate how the designs have impacted clients and businesses. A portfolio is incomplete without proper testimonials from authentic clients.

Few words from the clients should be displayed on the landing page of the website so that new customers and clients can easily find and read them. A design company should let their customers speak about their experiences of working with them. Such testimonials and online reviews will help you understand how effective and impactful the work of a particular design company is.

Apart from customer and client testimonials, design companies should also include appropriate data and records to support the feedback of the parties they have worked with in the past. When information is backed with numerical data, it tends to have a better influence and impact on the minds of the people.

The best work should be prominent, highlighted, and easily found

Professionalism is the key. A portfolio doesn’t need to have all projects completed but should have the best and most remarkable ones. Before choosing a web design company, you should pay attention to the nitty-gritty of their designs and then, make an informed decision.

Go for a company that displays its important and popular designs in the best manner. Also, see if those significant designs are prominent as much as they deserve to be. A good web design company will always showcase their best work in the best possible way.

If you visit a website but cannot find or locate the best work or the best design drafted by the company, then it is better not to work with that particular company.

The work should be current

A good portfolio should not only be a collection of all historical websites a company has made. Rather, it should always be kept up to date and relevant. So, search for web design companies that continuously update their portfolios and includes all the recent websites that they have designed.

Portfolios should not have old and irrelevant content. If you see a portfolio of a particular design company having samples of web designs that were trending two years back, then it is better not to proceed with that company.

The digital world of today is changing with every passing second. In keeping pace with it, web designing trends are also evolving constantly. What is relevant and appropriate today, might not be trending or attractive tomorrow anymore. Thus, it is always safer to go with a design company that has updated knowledge about the present trends and styles in the field of web designing.

Take it slow, do your research

Before you start looking for good web design agencies, spend some time to understand what your requirements are and what you want your website to look like. Your chosen web design company should give sufficient importance to the user experience. Also, their testimonials should speak for them.

Now that you have these guidelines with you, choosing a reliable, well-reputed web design company is hopefully a little bit easier. While choosing a company, make sure that you hire experts and trained professionals. Consult an agency that will understand your and the company’s mission so that it can offer best services at affordable prices.

Find Website Issues Before Your Customers Do

Peace-of-mind website scanning with results shown in plain English for those who don't speak nerd and have other things to do.

Scan My Website. Free!

I've been making websites since I was a kid and now have over 20 years of experience building them for myself and my agency. I noticed patterns of problems that all business owners experience with their websites. Problems that most business owners don’t even know matter, let alone how to address. I built Pagemend to help people stay on top of their websites.

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