Why invest in local SEO services?

Local SEO (or “local search” for short) is the practice of optimizing a local business’ online presence to gain exposure to potential local customers who are actively searching for businesses like yours.

The key to local SEO is ensuring your business appears on the first page of results, and that your business is the only business on the first page.

Local SEO works best when it’s coupled with a local marketing strategy.

It’s the perfect opportunity for local business owners to connect with potential customers who are in close proximity to them.

The goal of local SEO is to get local people to find your business. To accomplish this, you’ll want to target keywords that are relevant to your local area and customers.

Why You Should Invest in Local SEO Services

Today’s shoppers are mobile-first. They want to find their favorite restaurant, get their hair cut, purchase a product, or just grab a coffee when they need something nearby. Local SEO helps businesses gain visibility in search results, driving traffic and increasing revenue.

When consumers are searching for a product, service, or place to eat, they use search engines to find local businesses. These search engines are called local search engines.

It’s important to remember that not every local search engine includes every city in the U.S. Some include just a few cities, others hundreds. Some are free to use and others are premium services. Local SEO is a critical factor in determining whether your business is visible to potential customers and customers.

Some companies consider local search an “under-appreciated” and “lagging” area of search engine optimization. However, local SEO is actually on the rise, particularly when paired with local business reviews, user reviews, and social media presence.

Local search is so important because it provides users with local recommendations based on proximity, rather than other signals like popularity, price, or brand awareness. In addition, research shows that consumers trust reviews from friends and family.

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Your local business may not be a giant like Amazon or Walmart, but chances are you have customers who live locally, or at least within driving distance.

Google has said that the majority of searches conducted on mobile devices now happen on mobile maps, so if your business isn’t listed there, you’re missing out on a huge opportunity.

Local SEO is a highly-competitive space, and being ahead of the game can make a real difference in your ability to attract customers.

Need more reasons?

  • Local SEO Drives Revenue – When it comes to local search, we’re talking about conversions. People searching for your business using mobile devices have different needs and expectations than people browsing a website on a desktop computer.In other words, local search is not always a numbers game. Instead, it’s a quality game. It’s about making sure that your customers find the information they need, and you do that by building trust and providing outstanding service.

    That kind of customer service goes a long way, and it can be done for free.

  • Local SEO Drives Visibility – Let’s face it, there are many, many reasons why someone might visit your website. You’ll often have a landing page where they’re encouraged to do so, and once they click on your website, what happens next? Do they find the information they were looking for?If not, that’s a missed opportunity.

    And it’s one that local SEO services can help with. If you know someone is searching for a hairstylist nearby, why not make that person’s life easier by providing them with a map that takes them directly to your website?

    This kind of information can give you the opportunity to convert your visitors into customers.

  • Local SEO Boosts Rankings – According to a study published by Marketing Land, more than 75% of consumers believe they get better service when they search on a local search engine. And that makes sense, since it’s the local search results that are most relevant to the needs and preferences of the searcher.As a result, local search rankings are a critical metric for any online marketing strategy. And that makes local SEO an important component of every online marketing strategy.

Local vs. National SEO

Local SEO services focus on helping businesses and marketers increase visibility for their websites in their local area. The reason why is pretty straightforward: people live, work, and play near the businesses they visit. When they need something, they go to the store, or the gym, or the restaurant.

If your business is a local service provider, you need to make sure you’re getting seen by your customers and potential customers, especially if you’re a small business owner.

While, national SEO is pretty obviously meant to target national rankings.

The SEO techniques are similar but you’ll want to do a few different things depending on your goals.

How to Choose an SEO Company

Choosing the right SEO company for your needs can be challenging, especially if you’re looking to outsource a project. There are several ways to determine whether or not an SEO company is right for you.

A couple of good places to start looking are on search engines such as Google, where you can search for the specific keyword “SEO company” and the name of the service provider. Another place to look would be social media outlets, where many SEO companies have pages with reviews from clients and other helpful information about SEO services they provide.

You can also ask friends and colleagues who they’ve used in the past and check to see what they think of the company. This can be a good starting point since you can usually find testimonials online.

Check reviews from Google and local directories, as well. Look for companies with excellent ratings, particularly on Google, Yelp, and Yellow Pages. These sites can give you a good indication of the quality of the services that company provides. Make sure to look into the specifics of any SEO company you choose. Ask questions and do some research to find out if they’re using the best practices for SEO, including the best methods for getting the most out of a website. You don’t want a company that’s going to cut corners when it comes to SEO.

Finally, it’s always best to go with a company that provides a free consultation. This way you can get a feel for the company and its track record. When looking at the portfolio of any company, it’s also a good idea to ask about the quality of the content that is being provided for your site. Do they use content marketing? Are there a lot of high quality resources? What kind of references do they have? Is their content tailored to your audience or generic and written by a staff writer? This information can help you decide if the company is providing the quality content you need for your site.

Find Website Issues Before Your Customers Do

Peace-of-mind website scanning with results shown in plain English for those who don't speak nerd and have other things to do.

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Author:
I've been making websites since I was a kid and now have over 20 years of experience building them for myself and my agency. I noticed patterns of problems that all business owners experience with their websites. Problems that most business owners don’t even know matter, let alone how to address. I built Pagemend to help people stay on top of their websites.

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